Believe Digital announced an A&R team for the US market and the signing of a distribution and promotion agreement with former American Idol contestant Anoop Desai.  Under terms of the agreement, Desai’s record “All Is Fair” will be distributed across Believe Digital’s Zimbalam network, receiving coverage in 350 stores including Amazon, eMusic, Napster, Real, and hundreds more worldwide.  Zimbalam will also provide marketing support to Desai through the network’s host of promotional tools and real-time CRM capabilities.

Desai will benefit from a personal A&R manager at Believe Digital, who will provide valuable advice and support on strategy, marketing and promotion investment and who can ensure he is receiving the greatest exposure while maximizing monetization opportunities.  Desai’s  album debuted in the “top new artist album” section at #65 and #177 overall in the digital album category at Soundscan.

At Believe Digital, the goal is to provide independent artists with a powerful marketing tool set and global reach rivaling those of the largest record labels. Believe Digital reached this agreement with Anoop Desai, and views it as a testament to the promotional opportunities and revenue potential offered by the Zimbalam network on a global basis.

With the recent launch of the US version of Zimbalam, Believe Digital’s A&R team will monitor and offer additional promotion services to other top performing independent artists on the network.