MXP4

A&M/Octone Releases MXP4 Interactive Music App for K’Naan’s “Wavin’ Flag,” Coca-Cola’s Theme Song for the FIFA World Cup

Submitted by play on Thu, 2010-06-24 19:45

Play With It at http://tinyurl.com/knaanmxp4

Record label A&M/Octone today announced the launch of an MXP4 interactive remix app for K’Naan’s “Wavin’ Flag.” “Wavin’ Flag” is the Coca-Cola theme song for sponsorship of the 2010 FIFA World Cup, which has the largest sports fan base in the world. MXP4 is a developer of interactive music technology used by both major labels and the independent music community.

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MXP4 Debuts Karaoke Contest Web App on with Fanshake

Submitted by play on Thu, 2010-05-13 09:22

FanShake users can use MXP4’s Karaoke app to record own versions of track from French Pop Idol winner Christophe Willem

MXP4, the leading developer of interactive music solutions, today announced a partnership with music fan engagement platform FanShake that sees the debut of the latest MXP4 technology, Karaoke. With Karaoke, artists and labels can offer an online application that enables fans to sing along to the backing tracks of their songs. Fans can record their performance via their computer’s webcam. The performance, captured in real time by the MXP4 Karaoke application, can then be shared with friends.

The partnership with FanShake gives users the chance to record their own versions of “Lost in Berlin,” the latest hit from French Pop Idol winner Christophe Willem. The FanShake community can then vote for their favorite Karaoke version. The top six participants will be invited to the rehearsals for Willem’s show at the Zenith de Paris and will also receive tickets for the gig itself. You can try it here - http://www.fanshake.com/contests/christophe-willem-lost-in-berlin/ . And here's a sample entry. The lyrics show up in the window at the bottom and the switch lets you move between the karaoke singer and the artist.

About MPX4

MXP4 originated from One Vision: to develop, publish and market innovative tools and applications for musicians and record labels to provide a richer interactive digital experience for millions of listeners around the world.

Try MXP4 powered interactive singles and albums from Pink, Michael Jackson and others at www.mxp4.com/applications

About MXP4

MXP4 $4 Million Investment to Accelerate the MXP4 Everywhere Strategy

Submitted by play on Wed, 2010-04-21 13:50

Cross Platform Distribution Strategy to Ensure Interactive Music Technology is Readily Available in all Third-party Services, Applications and Music Formats

Paris, France, April 22, 2010 - MXP4, the leading developer of interactive music solutions, announced today a $4 million round of financing led by Orkos Capitaland including previous investors Sofinnova Partners andVentech. The financing reflects the appeal of MXP4’s interactive music solutions to brands, advertisers, media portals, mobile applications, music distribution platforms and third-party music formats. The funds will be used to accelerate the rollout of the MXP4 Everywhere roadmap, which ensures the interactive music technology is readily available in third party services, apps and music formats.

In the past year, more than 100 major recording artists including David Guetta, Michael Jackson and Britney Spears and major brands including Air France Music and Coca Cola have used MXP4 powered Web and iPhone interactive music apps to drive engagement, viral distribution and purchases. MXP4 data shows that fans use interactive music for an average of 9.1 minutes per track, drive 75% of traffic virally and click through to purchase as much as 3% of the time.