- The Korean entertainment agency and the music giant will work together to announce a K-pop boy band in the United States
- This partnership will prove beneficial for the future of K-pop and create new opportunities for artists around the world, possibly “rewriting global music history”
Universal Music Group (UMG) and Big Hit Entertainment, two of the most instrumental music companies in the world, have reportedly signed an extended partnership which will create new opportunities for musical technology, artists across the world and for K-pop.
For the record, Big Hit Entertainment is a Korean music agency that has global chart-topping artists like BTS, considered to be the ‘Beatles of the 21st century’, under their label. The company will work closely with Universal Music Group in assembling a K-pop boy band which will receive global exposure.
This move was initially announced in a private media show which was later reported as news to the public. Four important personnel from these companies, the CEO and Chairman of Big Hit Entertainment, Bang Si-Hyuk, Lenzo Yoon, CEO of Global & Business, Big Hit Entertainment, Sir Lucian Grainge, CEO & Chairman of Universal Music Group and the CEO & Chairman of Interscope Geffen A&M, John Janick, featured in an impactful video presentation to share the news.
The “global” K-pop boy band will make their debut alongside an American media partner in 2022. Big Hit Entertainment will collaborate with UMG’s Geffen Records, which boasts artists like Guns N’ Roses, Olivia Rodrigo and the late Avicii, to create a music label based in Los Angeles. This label will be used to release the new-artist project. The new boy band will follow the “K-pop system” that got global recognition to Big Hit clients like Tomorrow X Together, ENHYPEN and BTS.