Apple Podcasts to roll out in-app subscriptions across the globe

Apple Podcasts to roll out in-app subscriptions across the globe

Well-known media player platform, Apple Podcasts, is launching its in-app subscriptions in the upcoming week, following a series of delays. Reportedly, the worldwide rollout of the subscriptions and channels, which are mainly groups of shows, is scheduled for June 15th.

For the unversed, Apple first introduced the in-app subscriptions in April with an anticipated launch in May. The company later conveyed to emailed creators that the feature launch was pushed to June, in order to ensure the delivery of the best experience to both creators and listeners given the issues faced in the recently introduced backend update.

With the newly introduced feature, listeners can now subscribe to certain networks or shows to get early access as well as ad-free content, among several other perks.

If reports are to be believed, in addition to the delayed rollout, podcasters had lodged complaints on Apple’s latest Podcast update, which was created while preparing for the subscription offerings, as it completely bonked the system.

Sources also confirmed that multiple creators faced a range of issues, such as episode delays, the breaking of analytics, and missing artworks, that are likely to be sorted by Apple before the new rollout.

Meanwhile, Spotify announced the launch of its plan for subscription podcasts during the time Apple debuted its product whilst delaying the release. The solution from this digital platform does not allow users to subscribe in-app, enabling creators and the company to dodge around Apple’s App Store fees. The listeners instead need to navigate to an external Anchor webpage, which poses as a big roadblock between the creators and potential subscribers.

As per reports, Apple is significantly ideating the placement of the subscribe button within the podcast app in order to draw more premium listeners across various services, including Luminary and Wondery Plus. Notably, the groups have overcome the hurdles of making users subscribe to apps separate from their regular listening platforms.

Source Credits

https://www.theverge.com/2021/6/9/22526186/apple-podcasts-in-app-subscription-launch