Audacy, Inc. and Cumulus Media, Inc. have reportedly signed a content distribution agreement, in order to bring Cumulus’s vast podcast portfolio and 413 radio stations to the digital platform of Audacy.
According to Cumulus Media’s Senior Vice President of Digital Operations and Business Development, Larry Linietsky, the company is pleased to have the opportunity to collaborate with Audacy, and expand the ability of their listeners to connect with and discover podcasts and stations via the Audacy app. He added that the alliance is in line with the company’s strategy to distribute its content using multiple platforms, to make it more widely available for users, anytime and anywhere.
Audacy’s Vice President of Business Development Corey Podolsky also commented on the partnership, stating that the addition of the expansive radio station portfolio of Cumulus will boost Audacy’s position as the leading digital platform for radio listeners. Audacy has expressed anticipation towards building on this initial collaboration with Cumulus and will ensure continuous development of innovative and new ways to serve listeners, he added.
For the record, the Audacy app is an integrated digital platform, designed to help consumers find and connect with more than 2,000 national and local radio stations across over 100 markets. This includes the 230 premium stations, extensive range of exclusive audio programming and top podcasts in Audacy’s portfolio. The audio content and entertainment firm delivers anytime, anywhere access to users via the Audacy website and mobile applications, alongside over 10,000 auto-connected and home devices like Roku, Amazon Echo, Amazon FireTV, Sonos, Siri, Apple Music and Google Chromecast, among others.
Cumulus Media, on the other hand, is an eminent advertising, marketing and media services company, focused on delivering premium content to more than a quarter billion users each month. The company ensures listener engagement through its high-quality local programming, using 413 owned-and-operated radio stations in over 86 markets, delivering nationally syndicated talk, sports, news and entertainment programs from premium brands.