- The sports drink company will now be the official sponsor of USMNT, USWNT, Youth team and extended national teams
- The multi-year agreement commences with a premium women’s soccer tournament, SheBelieves Cup, starting February 18, 2021 at the Exploria Stadium in Florida
BioSteel, a sports hydration company, has reportedly signed a multi-year partnership with the U.S. Soccer Federation. This makes the company an official sponsor of U.S soccer. This deal initiates with the SheBelieves Cup, considered to be one of the top women’s soccer tournaments,which begins on February 18 at Exploria Stadium in Orlando with the final match scheduled on February 24.
This agreement was executed by Soccer United Marketing, who have been partners of U.S. Soccer for over 15 years. As part of the deal, BioSteel will provide their zero-sugar sports drink packed inside an eco-friendly tetra pak container. These drinks will be available to all national soccer teams of the United States, from USMNT, USWNT to extended national teams.
BioSteel products will be placed on the sidelines during practice sessions and matches, in training camps and in locker rooms as well. This will project the brand message of ‘Clean. Healthy. Hydration.’ across all levels of U.S. Soccer. BioSteel’s logo will be branded on squirt bottles, towels, cups and coolers placed on sidelines.
The company will gain substantial exposure through their in-stadium digital signatures. This will further expand with social and digital integrations, retail activities with brand ambassadors and Team BioSteel athletes.
John Celenza, Co-CEO and Co-Founder of BioSteel, has apparently stated that the company looks forward to making future investments in U.S. Soccer and they appreciate the Soccer Federation for choosing a healthy drink to hydrate their players without compromising the environment.
David Wright, the Chief Commercial Officer of U.S. Soccer Federation, reportedly stated that BioSteel is dynamic as a brand and that they are committed towards bolstering the Federations’ vision for future growth in the sport.