Bloomingdale’s, an American luxury department store chain, is reportedly set to open its first-ever Bloomie’s store, a 22,000-sq.ft. unit, on 26th August 2021. This new unit will be located at the Mosaic District shopping center in Fairfax, Virginia.
Over the past months, several other department store companies such as Macy’s Inc., Target Corp., and Kohl’s have also cracked the small-store code through the launch of their small format units.
For the record, Bloomie’s will emphasize advanced, luxury, and contemporary labels and services like alterations, customization, and personalization. Its curated array of women’s brands includes Re/Done, Love Shack Fancy, Jonathan Simkhai, Rag & Bone, Staud, and Ganni, among others. In addition, featured footwear brands include Golden Goose, Birkenstock, Loeffler Randall, MCM, Jimmy Choo, and Stella McCartney, along with handbags from See by Chloe, Marc Jacobs, and Mansur Gavriel, as well as accessories from Saint Laurent, Dior, Celine, Prada, and Gucci.
Bloomie’s will employ stylists and experts in all product categories as associates on the sales floor to deliver tech-enabled services to customers. These stylists must have high expertise in offering personalized guidance to the shoppers and be equipped with digital selling capabilities to identify customers from nearby stores of Bloomingdale’s to the 59th Street flagship. They will also be able to work digitally with the customers at Bloomingdales.com.
Furthermore, the customers will gain access to the technology-enabled experiences in the fitting rooms as well, where they can seamlessly request assistance. Other enhanced services include easy returns from various channels at the Returns Dropbox, as well as online purchase and curbside or in-store pickup, all accessible via its centralized Front Desk.
Bloomie’s will also feature the new location of Colada Shop, a Washington, D.C.-based cafe, to provide its full menu of colorful Cuban bites, roasted coffee, and signature cocktails. This casual cafe will serve visitors from morning till evening inside the restaurant and in the outdoor patio seating area.