Indian Premier League pens five-year TV deals worth USD 6.1 Billion

Indian Premier League pens five-year TV deals worth USD 6.1 Billion

The Indian Premier League has reportedly signed five-year television deals for the domestic market worth USD 6.1 billion (£5 billion), or close to USD 17.16 million (£14 million) per match.

With the upcoming IPL season having 74 games, the new agreement makes it the second biggest moneymaking league in the world based on per-match parameter.

The NFL continues to lead the list, having closed an 11-year domestic rights agreement worth USD 113 billion involving Amazon and five television networks.

The new deal has doubled the value of every IPL game. The previous five-year deal of the league

Photo-sharing social app Poparazzi confirms $15 million Series A round

Photo-sharing social app Poparazzi confirms $15 million Series A round

Los Angeles-based social app, Poparazzi, has reportedly confirmed that it has raised $15 million in its Series A funding round, which took place last year and was led by Sarah Tavel, General Partner of Benchmark, an early-stage VC firm.

The startup also confirmed that Tavel has joined the company’s board as well.

Poparazzi positions itself as an anti-Instagram app that witnessed more than 5 million downloads within the first year of its launch on iOS, having also ranked No. 1 on the App Store soon after its launch last year. The app garnered much attention around its launch with the help of TikTok hype cycle, like many apps th

Pinterest takes over The Yes to boost online shopping experiences

Pinterest takes over The Yes to boost online shopping experiences

Pinterest, an image sharing and social media service, has recently announced the acquisition of The Yes, an AI-powered shopping platform, to improve the online shopping experience.

The latest acquisition will help establish a new organization within Pinterest to enhance the company’s shopping efforts, such as the development of features for both retailers and shoppers.

The Yes, founded in 2018, has established a personalized daily shopping feed of users that learns their shopping behavior and preference as they shop from multiple fashion merchants. This AI-powered shopping app is primarily focused on accessories, apparel, hand

UK CMA to launch investigation on Warner Bros. Discovery-BT venture

UK CMA to launch investigation on Warner Bros. Discovery-BT venture

The UK CMA (Competition and Markets Authority) is reportedly launching an investigation on the joint venture (JV) between telco giant BT Group plc and media giant Warner Bros. Discovery.

The two parties unveiled a premium sports venture in May for Ireland and the UK. The 50-50 JV would result in BT Sport transferring to Warner Bros. Discovery. This indicates that BT Sport and Eurosport U.K. are managed together.

The venture will comprise one of the most decorated premium sports portfolios including the Premier League, UEFA Europa League, UEFA Champions League, UFC, the Olympic Games, and Premiership Rugby.

Mercedes-Benz launches exclusive high-end collectible car brand Mythos

Mercedes-Benz launches exclusive high-end collectible car brand Mythos

Mercedes-Benz, the German luxury carmaker, has reportedly announced the launch of Mythos, a luxury brand solely dedicated for extremely exclusive collectible automobiles. The move comes as part of its efforts to push sales of high-end vehicles by 60% between 2019 and 2026.

Mythos, which was officially announced as part of Mercedes-long-term Benz's product strategy, would develop low-volume special automobiles for the most ardent Mercedes-Benz collectors and enthusiasts.

According to a teaser image released by Mercedes, the initial Mythos collectible will likely be an open-roof speedster based on the latest Mercedes-AMG SL, appar

Mamaearth parent HCPL buys majority stakes in skincare biz Dr. Sheth’s

Mamaearth parent HCPL buys majority stakes in skincare biz Dr. Sheth’s

Honasa Consumer Pvt. Ltd. (HCPL), the parent company of Mamaearth, has recently acquired a huge stake in well-renowned skincare brand Dr. Sheth’s at a valuation of $3.6 million.

According to credible sources, the funding secured will be utilized to increase the scalability of Dr. Sheth’s business and solidify the leadership of Honasa Consumer. The company will further deploy the capital to expand its product range.

The acquisition of Dr. Seth’s brand is expected to strengthen Honasa Consumer's position in the personal care products market. The company has stated the target to make Dr. Sheth&rsq

BT and Warner Bros. Discovery to unveil sports venture in Ireland & UK

BT and Warner Bros. Discovery to unveil sports venture in Ireland & UK

Mass media giant Warner Bros. Discovery Inc and telecom behemoth BT Group plc have reportedly unveiled a premium sports venture in Ireland and the United Kingdom.

The strategic 50-50 joint venture (JV) will enable BT Sport’s shift to Warner Bros. Discovery. This means that Eurosport U.K. and BT Sport will operate together.

BT plc, the parent company of BT Sport, will get USD 113 million from Warner Bros. Discovery and close to USD 659 million through an earn-out if all conditions are fulfilled.

Warner Bros. Discovery will receive a call option over BT Group’s interest in the new ent

EA Sports and FIFA end video game partnership after three decades

EA Sports and FIFA end video game partnership after three decades

FIFA, the global governing body of soccer, and video-game maker EA (Electronic Arts) have reportedly ended their three-decade-long partnership.

Considered to be one of the most successful partnerships in sports, both parties ended ties after months of tense negotiations resulting in no agreement to extend the relationship, which not only created a popular video game but started a cultural phenomenon.

The existing deal, which was supposed to end after the 2022 FIFA World Cup in Qatar, has been rejigged to run through next summer’s Women’s World Cup. After the tournament ends, over 150 million video game players of FIFA should get f

SaaS firm Yanolja Cloud makes strategic investment in InnKey Infosystems

SaaS firm Yanolja Cloud makes strategic investment in InnKey Infosystems

Yanolja Cloud, the AI-based software-as-a-service (SaaS) company has reportedly made a strategic investment in InnKey Infosystems Pvt. Ltd., a cloud-based provider of enterprise PMS platform.

This move will expedite the company’s global business of hospitality solutions.

Yanolja decided to invest in InnKey to complement and enhance its global SaaS solutions business, maximizing and leveraging the synergies and values among its group affiliates, including ZEN Hospitality Solutions and eZee Technosys.

Together with its subsidiaries, Yanolja Cloud is providing hospitality management solution