Audiomack, the audio discovery, and on-demand music streaming platform has reportedly chosen MoEngage, a customer engagement platform, based in San Francisco, to help build its user base and create more personalized experiences through email marketing, push notifications, as well as in-app promotions.

Audiomack will be able to provide more personalized suggestions to its members thanks to MoEngage's AI-powered interaction platform, which will lead to increased brand loyalty for the innovative music streaming service.

Audiomack may integrate MoEngage to map the customer on-boarding journey, determine why and when consumers require ad

Apple Music, the music and video streaming service developed by Apple Inc., will reduce its three-month trial for the music streaming app to one month. As per credible sources, the tech giant has decreased the trial period down to one month in every country where the service is offered.

Although, the pricing system will not be changed, and users will be required to pay $1.33 (Rs 99) per month (individual plan) in recurrent fee. Strategically, the three-month trial period was adequate for contending with Spotify and other streaming firms that offered two months of trial or less.

Also, the change does not impact the free six-month trial p

Skillshare has reportedly partnered with the Latin GRAMMY Cultural Foundation® to support the next generation of Latin music creators by offering access to learning resources.

The partnership celebrates the release of Encanto, the 60^th feature film of Walt Disney Animation Studios, which is now streaming on Disney+. The film is the story of the Madrigals, a Colombian family filled with magical, distinctive gifts, along with young Mirabel, who goes on a journey of self-discovery. The film has eight original songs written by Lin-Manuel Miranda.

Matt Cooper, the Chief Executive Officer of Skillshare, has commented that the c

SoundExchange, in collaboration with Music Business Association, has reportedly announced a four-part virtual event series that will be centered around the rising impact of technology on the music industry.

These events will bring together experts, trending performing artists, and tech visionaries to acknowledge the most important issues faced by the music tech industry. Sessions will encompass topics like the metaverse and the future of live events, metadata management, music business simplification, and monetizing music in upcoming streaming platforms.

According to Michael Huppe, the Chief Executive Officer and President of SoundExcha

The Korean Pop genre of music, more commonly called K-pop, encompassing globally recognized bands like BTS, Tomorrow X Together, NCT 127, Twice, Blackpink, and others, have reportedly significantly helped reinvigorate the sales of CDs across America in 2021.

It has been observed in the past that Americans have been less inclined towards purchasing albums. This trend began after Apple came out with iTunes into the market, allowing users to buy individual tunes they like rather than purchasing an entire music album.

This eventually evolved and led to the launch of streaming platforms, which further helped in the decline of albums purchase

Gracenote Inc. has reportedly collaborated with Lucid Group Inc. to introduce intuitive and innovative audio features to the disruptive Lucid Air luxury electric vehicle.

By integrating the Smart Radio technology and data solutions of Gracenote, Lucid’s sophisticated entertainment interface will smoothly connect passengers and drivers to audio content from various sources to maximize the in-car experience.

The Radio Station ID solution of Gracenote will raise the in-car entertainment experience across Lucid Air models by showcasing visually identifiable radio station brand logos and names in the interface. This simplifies the sele

Encore, an interactive live music app, has reportedly launched an AR creator program to collaborate with next-gen music artists and AR creators in the Metaverse.

The app, which is co-founded by rapper and songwriter Kid Cudi, aims at building a music middle class through technology. The company is now accepting submissions from music artists and AR creators for the program, which is currently in the private beta stage.

Artists and AR creators who are selected for the first AR Creator Program will have exclusive and early access to the app’s licensed Augmented Reality technology as well as the chance to collaborate with a team of h

Singapore-based social music platform, BandLab, has reportedly raised more than $53 million in the latest funding round, bringing its post-money valuation to $303 million.

BandLab, the flagship product of BandLab Technologies, under the parent company Caldecott Music Group, offers a platform for creators to make music with collaboration tools that can be shared with other musicians, and fans. 

The funding round was led by the American private equity firm Vulcan Capital and saw participation from BandLab’s existing investor, CMG, as well as from the Singaporean venture capital firm K3 Ventures.