Comcast & ViacomCBS to launch SkyShowtime in select European countries

Comcast & ViacomCBS to launch SkyShowtime in select European countries

Well-known telecommunication company, Comcast Corporation has reportedly teamed up with ViacomCBS Inc, a prominent entertainment firm, to roll out a new SVOD (subscription video on demand) service to 90 million homes across 20 European territories.

Sources reveal that SkyShowtime will be bringing together decades of direct-to-consumer (DTC) experience along with the best movies, entertainment, as well as original series from the Sky, NBCUniversal, and ViacomCBS portfolio of brands. These will include titles from Paramount Pictures, SHOWTIME, Nickelodeon, Universal Pictures, Paramount+ Originals, Sky Studios, and Peacock.

Apparently, the novel service’s vast slate would span all audience and genre categories, such as kids and family, scripted dramas, premiere movies, key franchises, local programming, and documentaries/factual content, among others.

SkyShowtime will apparently offer 10,000+ hours of entertainment from leading creators and popular content from across the world. The novel service will also comprise first-run, newly released movies and TV seasons that launch each month, with a quality library of the all-time adored classics, favorites, as well as family and kids programming.

According to the President & Chief Executive Officer, ViacomCBS Networks International, Raffaele Annecchino, through the launch of SkyShowtime, the company will be well-positioned to utilize its global content engine in order to quickly  create a compelling streaming offering at scale, through a smart strategic phased investment.

Meanwhile, the Group Chief Executive of Sky, Dana Strong, mentioned that SkyShowtime, by drawing on the strength of the spectacular programming abilities from Sky, NBCUniversal, and ViacomCBS, whilst being powered by the platform technology from Peacock, would offer a truly compelling lineup for the entire family, along with strong brand recognition in the regions.

If reports are to be believed, the new SVOD service, subject to regulatory approvals, would be launched in 2022. Notably, it would eventually be available to consumers across North Macedonia, Serbia, Albania, Andorra, Czech Republic, Denmark, Slovenia, Spain, Bosnia and Herzegovina, Montenegro, Portugal, Romania, Croatia, Finland, Bulgaria, Hungary, Slovakia, Norway, Poland, Kosovo, Netherlands, and Sweden.