- Ticketing, livestream, and music discovery platform DICE acquires music broadcaster Boiler Room for an undisclosed amount.
- The two platforms aim to drive additional revenue to artists, collectives, clubs, and right holders.
U.K.-based ticketing firm DICE raised USD 122 million last week in a Series C funding, with plans for expansion and, as it turns out, acquisition. DICE revealed the purchase of electronic music live streaming business Boiler Room for an unknown sum.
For the unversed, Boiler Room began over a decade ago in the United Kingdom as a webcam taped to a wall, and since 2010, the platform has amassed over 8,000 performances by over 5,000 artists in across 200 cities.
The two platforms would team up to improve Boiler Room's offering and drive extra revenue to rights holders, artists, festivals, collectives, and clubs, sources cited. Both teams would expand across several sites as a result of the merger.
It is worth noting that last year, DICE added live-streaming to its platform, and since then, it has supported over 6,400 acts and has sold tickets in 147 countries.
Phil Hutcheon, Founder & CEO of DICE, expressed he has been a fan of Boiler Room for years, and discussed with Blaise [Boiler Room CEO] about supporting artists by working together.
Blaise Belville stated that DICE has established an exceptional platform by being laser-focused on producing the best experience for fans and event partners, and their app now has millions of music enthusiasts accessing live music across the world.
DICE’s belief in powering them while allowing Boiler Room to operate independently, will allow them to enter a new age and be the best version of themselves, he added.
The Boiler Room board has been updated to include DICE affiliates as the company plans to enter new markets worldwide.