Gallo Music Investments (GMI) has reportedly acquired a 45% stake of Africa's largest independent content aggregator, Content Connect Africa (CCA).
The deal comes after Black Coffee (DJ) purchased a large chunk of the label more than a year ago. Gallo's repertoire will be combined with CCA's technical capabilities and pan-African reach, along with the musician's international experience to create a platform that fosters innovation.
The partnership will concentrate on developing budding artists and providing them with a path to regional and international success. The two organizations will collaborate on brand work with musicians, offering backend services for indie labels and introducing local artists.
Black Coffee mentioned that they had the same 10 or 15 entertainers rule the last decade. This partnership would help them develop faster by using technology and the CCA relationships, he added.
Simukayi Mukuna, GMI Managing Director, stated that they would like to see artists significantly more involved in the process and not be limited to one size fits all transaction structures.
They want to create solutions that stem in Africa and export them to the rest of the globe. The utilization of scalable digital technologies that enhance the creative process is at the heart of their strategy, she continued.
Antos Stella, the CCA CEO, remarked that they are at the start of an industry revolution where artists in the region can join in structures to support new ways of monetizing content.
CCA has a strong presence across Africa as an aggregator for the continent's leading Telco and a pipeline of reputable and upcoming artists who will benefit from Gallo and its shareholder Black Coffee's experience, he added.
Earlier this year, Sony Music Publishing South Africa agreed with Gallo Music Publishers in March, excluding Africa. The firm (formerly Sony/ATV Music Publishing) also formed a strategic alliance with Content Connect Africa (CCA) in May 2020.
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