The Hain Celestial Group, Inc. – a leading American food and personal care company has reportedly launched a line of novel products including Celestial Seasonings, Sensible Portions, and JASON. This move has been made to meet the changing consumer demands amidst the COVID-19 pandemic along with fulfilling its growth strategy.
Due to the increasing shift towards healthier food choices, Sensible Portions is expanding on its highly- acclaimed Garden Veggie Straws line by offering new Garden Veggie Puffs.
Notably, these come in three different flavors- Sour Cream and Onion, Screamin’ Hot, and White Cheddar. They are baked and are packed with 30% less fat when compared to some of the other leading puffed snack options. Additionally, Garden Veggie Puffs are made with non-GMO ingredients, and do not contain artificial flavors and preservatives.
Sources cite that during the pandemic, there has been an evident increase in the demand for tea, with a 26% growth across Hain Celestial brands since March 2020.
In line with above, Celestial Seasonings has introduced various innovative tea products, such as the Energy Teas that contain caffeine equivalent to as much as a cup of coffee, which is 95 mg.
The expanded Teawell line also includes new tea variants including Sleep tea- the first tea to be sold in the U.S. with melatonin, Mood Tonic, Laxative, and Gut Health tea – that comes with a blend of probiotics, fibers, and prebiotics, as well as a convenient packaging of Celestial Seasonings K-Cups.
Incorporated in the year 1993, Hain Celestial has also unveiled the JASON brand of personal care items – a new men’s line that comprises of three collections- Calming for sensitive skin and dandruff relief, Hydrating for dry skin and hair along with the Refreshing line which is suitable for all skin and hair types.
Seemingly, each collection extends a combination of 2-in-1 shampoo and conditioner, body wash, and facial moisturizer and aftershave balm, along with deodorant.