HBO Max to launch in 39 Latin America territories at $3-$6 Per Month

HBO Max to launch in 39 Latin America territories at $3-$6 Per Month

Renowned American streaming service, HBO Max has reportedly revealed its global rollout across 39 territories in Latin America as well as the Caribbean from June 29. With the WarnerMedia’s streaming platform’s plans for Latin America, the launch would also mark its maiden major international bow.

According to the General Manager of HBO Max, Latin America, Luis Durán, the pricing for the region will begin at just $3 per month while averaging from $3 to $6, which would be aggressively lower in comparison to the U.S.

He further disclosed that out of the 100 million Latin American TV households, only a minor percentage currently enjoys HBO. While addressing the company’s pricing strategy as focused, the General Manager revealed that the team was keen to know the pay limits of the houses in a bid to reach the 100 million mark.

Reportedly, the rates would vary across the territories in the region.

In a statement by the Chief Content Officer of General Entertainment, WarnerMedia Latin America, Tomás Yankelevich, HBO Max in the Latin American region, unlike in the U.S., would feature live sports, including soccer games from UEFA Champions League, with live-streaming for Mexico and Brazil. It would also screen every single match.

Sources confirm that new Warner Bros. movies will be accessible on the service at zero extra cost post 35 days of their bow in theaters across Latin America. These would include In the Heights, a Lin-Manuel Miranda musical, Space Jam: A New Legacy, a LeBron James starrer, The Suicide Squad, starring John Cena and Margot Robbie, and the Denis Villeneuve-directed, Dune, starring Timothée Chalamet and Zendaya.

For the record, WarnerMedia has also closed the first group of carriage deals, including AT&T Mexico and Sky Brasil, leading mobile operators as well as DirecTV Latin America, DirecTVGO, Carlos Slim’s Grupo América Móvil across the region.

Source Credits

https://variety.com/2021/streaming/global/hbo-max-latin-america-plans-presentation-1234982421/