inRiver buys Digital Online to boost customer insights through PIMâ„¢

inRiver buys Digital Online to boost customer insights through PIMâ„¢
inRiver AB- a Swedish product information management company, has reportedly announced the acquisition of Detail Online, an AI-led analytic solution that helps brands monitor product information across various online channels.

Reportedly, the transaction will aim at powering the only digital-first PIMâ„¢ system that drives faster time-to-market and improves the buying experience by leveraging the insights required to optimize the content performance and remedy channels that are underperforming in real-time.

Along similar lines, the deal to purchase Detail Online will see inRiver’s novel solutions bring life to the compelling product stories for highly customized items, obtaining guidance on what is influencing the buying decisions, and adapt to implement insights.

For the record, the Detail Online solution provides insights into crucial elements which include out of stock issues and poor product visibility that impacts the ability to sell. Both B2C and B2B companies could turn product information into strategic assets to increase their revenue scale.

According to a statement, Joakim Gavelin, CEO and Co-Founder, Detail Online, said that with the changing face of digital commerce, people engagement plays a key role in understanding how and where the product must be sold. Combined solutions by Detail Online and inRiver will help solve the commerce challenges of the future, he further added.

Notably, with the acquisition, the total number of inRiver employees has increased to over 240 and expands its footprint into the APAC region. The combined companies will work towards strengthening the global customer service and support to serve customers across the globe.

Incorporated in the year 2007, inRiver empowers companies to deliver revenue- increasing product information. The company’s digital-first PIM™ allows other companies to bring compelling product stories to life for customized purchases, achieve actionable guidance on what influencing purchasing decisions, and then adapt to put insights into action.

The company assists B2C and B2B organizations to turn product information into insightful strategic assets to boost revenue for more than 1,500 brands and nearly 500 customers across the world.