Interscope inks a new JV with Adam Mersel’s Immersive Records label

Interscope inks a new JV with Adam Mersel’s Immersive Records label
Interscope Geffen A&M has reportedly signed a joint venture deal with the Immersive Records, a label owned by renowned artist manager, Adam Mersel, who is presently guiding the career of Ben Platt, the Emmy, Tony, and Grammy Award-winning superstar. Prior to that, Mersel has also helped guide singer Bebe Rexha to a diamond-validated status, and worked closely with artists such as Robin Thicke and Sara Bareilles.

Sources cite that before the launch of Immersive Management in 2020, Mersel was working at First Access Entertainment and Career Artist Management, where he has worked with Thicke, Rexha, Bareilles, and other successful artists.

That same year, Mersel also looked after the releases of “Sing to Me Instead”, which was Ben Platt’s debut, and has also served as the Executive Producer for the Broadway star’s NETFLIX special “Ben Platt: Live From Radio City Music Hall”.

Under the JV, the release of a debut single by Chase Hudson, also known as LILHUDDY, the star of the latest Downfalls High musical feature of Machine Gun Kelly, is set to take place. Given the title of the “21st Century Vampire”, the debut single has reportedly been co-written by LILHUDDY, in addition to Andy Seltzer, Nick Long, and Jake Torrey.

The track, which released recently, is further accompanied by a new music video that was shot by Director Joseph Kahn and is reportedly available across all digital retail providers through Geffen/Immersive Records.

Commenting on the JV, Adam Mersel stated that some of his earliest experiences associated with working in the music industry are related to Interscope, underscoring that Steve, John, and other Interscope executives have played a part in raising him in the business.

Mersel is also grateful to the complete team for their belief and support and believes that Interscope stands as the perfect home for Immersive Records, as time and time again, the team has demonstrated its success in the establishment of career artists.