American below-the-waist grooming and hygiene products company, MANSCAPED has reportedly partnered with Hairhouse, a prominent hair and beauty destination in Australia. With this alliance in place, MANSCAPED’s best-selling tools and formulations will now be available in all Hairhouse stores in Australia from May 24, 2021.
As a leader in grooming innovation, MANSCAPED focuses on providing superior-quality products that help customers improve their confidence.
Paul Tran, Founder and CEO, MANSCAPED, was reportedly quoted stating that the company entered the international market with its launch in Australia last year. The retail partnership with Hairhouse will help meet the growing demands of Australian consumers along with offering MANSCAPED’s best-selling tools.
Premiering at Hairhouse is a wide variety of male-grooming essentials that include- The Lawn Mower® 3.0- equipped with SkinSafe™ technology that helps reduce snags, tugs, and nicks. In addition to this, Crop Preserver™- a dual-action deodorant and moisturizer, Crop Reviver™- an aloe-infused toner, The Weed Whacker™- an ear and nose hair trimmer, and The Shears 2.0- a nail kit, will also make its debut.
According to Tay Pappas, Chief Commercial Officer at Hairhouse, the company has gained a strong market position over the years along with a wide physical store network that will offer access to MANSCAPED products across the continent.
She mentioned that male customers visit Hairhouse for piercings, hair care, and beard care, and with the addition of these latest products by the American grooming firm, Hairhouse will be able to fulfill consumer’s overall grooming requirements.
Established in the year 1992, Hairhouse is a family-owned business that has rapidly become a part of the growing Australian beauty culture as it provides a combination of expert hair salon services and a retail experience.
With over 110 stores across Australia, the latest alliance with MANSCAPED will help scale the latter’s business revenues over time.