Mdundo grows its music service reach with new MTN Nigeria telco deal

Mdundo grows its music service reach with new MTN Nigeria telco deal

Mdundo, an up-and-coming African music service, has reportedly announced a new telecom collaboration with MTN Nigeria, which has more than 70 million customers in the nation.

In addition to the aforementioned, Mdundo, which went public in September 2020 on the Danish stock exchange, also reportedly stated that it had reached 8.7 million monthly active subscribers as of June of 2021, up 1.7 million from that of February 2021.

MTN has more than 200 million mobile subscribers throughout Africa and operates in 16 African nations.

MTN and Mdundo will collaborate to roll out a music bundle for MTN users that will provide MTN subscribers access to Mdundo's premium service as well as special curated music mixes.

Mdundo claims it launched telecom partnerships as a key component of its monetization activities in 2020 and expects this revenue stream to account for 40% of its revenue within a couple of years.

The deal with MTN Nigeria follows an earlier collaboration with Vodacom Tanzania, inked back in May.

As a result of these collaborations, Mdundo music bundles are now available to more than 125 million mobile users in Tanzania and Nigeria.

According to Mdundo, it directly works with 100,000 African musicians and has a collection of over 2 million African and foreign songs.

Mdundo's Head of Telco Partnerships, Patrick Sambao, stated that MTN is a powerful company with a forward-thinking partnering strategy and a substantial stake in the Nigerian music business, making them excellent partners.

Sambao added that Nigeria is a crucial market for Mdundo, and as a result of this agreement, Mdundo will be available to over 110 million consumers in Nigeria, accounting for a large portion of the country's total mobile subscribers.

Chief Digital Officer of MTN Nigeria, Srinivas Rao, stated that MTN is thrilled about this collaboration as it continues to seek ways to deliver greater service to its customers. Nigerians adore music, and MTN believes that this collaboration will improve its capacity to satisfy the needs of its subscribers by providing another venue for music consumption.