In a bid to highlight the globalization of K-pop, Korea’s SM Entertainment and MGM Worldwide Television Group have reportedly entered into a partnership for developing a New Competition Series. The series intends to look for young men from America for forming NCT-Hollywood, a K-pop group which will be U.S.-based.
As per reliable sources, the talent search will be open to the most talented emerging male artists in America, who are in the age group of 13 to 25. The contestants of the series will be flown to Seoul (S. Korea) for K-pop boot-camp training at SM’s campus. There, these candidates will be competing in vocal, dance, and style tests in each episode and will be judged and mentored by Soo-Man Lee, the Founder of SM, along with several present NCT members.
For the record, a number of K-pop artists have come from Asian ethnicities and different nationalities. Further, it has been observed that competition shows for forming new groups are a fixture of Korean television. But a series produced in partnership with an American company for forming a U.S.-based K-pop group would be a first. Back in February 2021, Big Hit Entertainment, BTS’ company, announced a strategic collaboration with Universal Music Group for doing the same thing.
It is to be noted that NCT-Hollywood will be the most recent subunit of NCT, which is SM’s cracker concept group. NCT is an expanding collective of members (presently numbering 23) who can be merged into numerous subunits comprising China-based WayV, NCT Dream (originally a teen-only group), and Seoul-based NCT 127.
According to Mark Burnett, the Chairman of MGM Television, this series represents exactly the type of innovative programming that MGM is committed towards creating on a global scale. Burnett added that K-pop is a cultural phenomenon and not just a genre of music. The company is thrilled to join forces with Soo-Man Lee and the team at SM for bringing K-pop to the United States.