The mobile learning market is projected to expand at a significant pace during the forthcoming time period owing to the rising number of mobile device and smartphone users, emergence of various e-learning content providers, and technological advancements. Mobile learning, also referred as m-learning, is a novel way to access learning content by using mobile devices.
Mobile learning market is bifurcated in terms of solution, provider, application, and regional landscape.
With respect to solution, the mobile learning market is classified into m-enablement, interactive assessments, mobile & video-based courseware, portable LMS, e-book, and others. Among these, portable LMS segment will witness substantial growth over the coming years. Strategic alliances with LMS solution providers are a dominant strategy between content developers. These strategic alliances further add extra value to the content and provides strong tracking capabilities which are easier to scale and manage.
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Interactive assessments segment is slated to witness robust growth over the coming years. Mobile learning system refers to the interactive and simulative process of teaching and learning with the use of mobile devices and applications, instead of the conventional classroom method. Mobile learning further integrates the techniques and the knowledge of the classroom with the flexibility as well as scalability of advanced mobile technology thereby creating a unique, fruitful and efficient learning experience. These features will further boost the segmental growth.
Based on provider, the mobile learning market is categorized into content and service. Among these, content provider segment will experience tremendous growth opportunities over the coming years. Mobile learning providers offer content on a diverse range of topics often by teaming up with domain experts which help them develop learning content. In fact, they focus on delivering specific as well as customized content according to end-user needs. Some prominent providers of e-learning content providers are Kineo, Infopro Learning, AllenComm, and SweetRush.
In terms of application, the overall mobile learning market is segmented into government, corporate, and academic. Among these, the government application segment is likely to witness robust growth over the coming years. Over the recent years, several government administrations across the world have revolutionized the industry through digitalization.
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Government enterprises are encouraging the integration of advanced economic development as well as social welfare techniques. E-learning is one of the main projects developed by Canada's Ministry of Education, providing students more choices to effectively customize their respective education according to their interests, strengths, and needs.
From a regional frame of reference, mobile learning with mobile phones has high potential across Latin America. According to World Bank approximately 87% of Latin Americans own a mobile phone. Likewise, the availability of mobile bandwidth has also increased significantly over the last few years.
As per estimations, in the current year 2020, smartphones are going to represent around 68% of overall network connections, and also nearly 76% of the Latin American population will be having mobile bandwidth available. In addition, fast proliferation and regular use of cellular phones make it an essential tool that would have low adoption barriers and would also be easy to integrate. These factors will substantially drive the demand for m-learning across the region.