Streaming media platform Netflix has reportedly chosen Mumbai as the base for its first full-service, wholly-owned post production facility. This facility will cater to the company’s worldwide production of live-action series and films.
Netflix’s facility is set to commence operations by June 2022 and will possess 40 suites for offline editing. These suites are being designed to provide an inspiring, flexible and collaborative environment for directors, sound designers, editors and showrunners, and will ensure more streamlined media management workflows.
Mumbai, which houses the Hindi-language entertainment industry Bollywood, is also home to the Indian operators of Netflix. It is rapidly coming to be considered a pole for the streamer’s global operations.
In 2020, Netflix introduced a cloud-based platform designed to help Indian artists handle VFX tasks for global titles, dubbed NetFX. The streaming giant is now focusing its investment efforts on advanced technologies and skill development, via multiple training workshops and certification spanning various production aspects, including script writing and post-production.
Netflix India’s director, post-production, Vijay Venkataramanan has apparently stated that Mumbai’s impressive creative space supports the company’s commitment to the Indian entertainment industry and contributes greatly to its efforts to empower creators with the best story-telling resources.
Arriving in India in 2016, Netflix has gradually expanded its homegrown original series and film portfolio. Indian-made titles launched in India include Delhi Crime, an International Emmy-winning series; Sacred Games, a noir series; as well as feature films such as Pagglait, Ludo and Guilty.
Netflix has made clear its intention to continue its contribution to the creative community of India. The company’s objective is to persistently enhance the overall experience for its industry and talent partners and give them access to the best resources for engaging and authentic storytelling. The company also claimed that this is the best time to be a consumer and creator of great stories, hailing it as a golden age for India’s entertainment landscape.