Saudi Arabia AgTech firm, Red Sea Farms has reportedly announced that its KSA-grown sustainable produce is now available across Saudi Arabia. According to credible sources, its produce is now stocked in over 80 supermarkets at retailers such as Tamimi, Carrefour, and AlRaya.
Recently, Red Sea Farms launched its back-to-school campaign, including offers on all of its sustainably grown produce such as snack cucumbers, snack tomatoes, and uniquely sweet snack peppers, to promote organic, healthy eating habits, adhering to its Vision 2030. This campaign’s goals are well-aligned with the wider Vision 2030, which promotes a balanced and healthy lifestyle.
Saudi Arabia implemented a Healthy Food Promotion national program earlier this year, that includes various initiatives to improve the eating habits and well-being of the Saudi population.
Red Sea Farms, being a part of the campaign, has reduced the price of its products by more than 30%, to encourage well-being and healthy eating among consumers.
Simon Roopchand, The Middle East CEO and the Global COO for Red Sea Farms, stated that the company is very pleased to launch its back-to-school campaign, thereby focusing on promoting a healthy lifestyle.
The company is aligning with Vision 2030 and continuing with its mission to sustainably grow the best quality produce, even in Saudi Arabia’s harsh environment. He also added that Red Sea Farms is extremely thankful to its partners, and their attention to stocking healthy produce and Saudi brands.
Red Sea Farms’ innovative and cutting-edge technology has enabled farming in extremely unfavorable environments, like that of Saudi Arabia, by primarily using sunlight and salt water. Its technology reduces carbon use in the food sector, food insecurity, and overall freshwater consumption.
Reportedly, the technology used by Red Sea Farm saves around 300 liters of freshwater/kilogram of produce grown in hot climates, and this approach is effective in areas where arable land is scarce, and water is sparsely available.
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