The Eurovision Song Contest, the biggest live music event worldwide, has reportedly returned with over 183 million viewers tuning in from across 36 markets to catch the show. The immensely high viewership come in view of the surging online engagement.
In 2020, Jon Ola Sand, former executive supervisor of the contest, had to cancel the event, as the world was tackling the rapid spread of the coronavirus. Sand had apparently promised that the event would come back “stronger than ever”.
The Grand Final of the 65th Eurovision Song Contest recorded a 4% point hike in TV audience share than the preceding event held in 2019 at 40.5%, as per reports.
These numbers are apparently more than twice the average primetime viewing share (19.4%) of the same group of channels
The Grand Final has also seen a 7% point spike in viewing share from 2019 in the 15-24 age group audience, reports suggest.
Additionally, 52.8% viewers belonging to the 15-24 age group who had been watching TV at the time of the contest tuned in to watch the finale. This number is four times more than the broadcast channels average at 14.5%, claim reliable sources.
In terms of online viewing, 50.6 million unique viewers – 28% more than 2019 – from 234 countries supposedly watched the contest on the official YouTube channel.
Notably, out of the 50.6 million viewers, the 18-34 age group constituted 71% of the live content viewership.
Reports have also indicated that during the week of the Grand Final, the contest’s social media accounts (Twitter, Facebook, Instagram, and TikTok) garnered 14 million engagement actions on posts.
In the winning country Italy, an average of 4.3 million people watched the Grand Final, which equated to 24.4% of TV viewing in the country.
However, surprisingly, the Netherlands reported their largest audience for the Grand Final Contest ever – 21% higher than numbers from 2019. 5.4 million people who watched the event on NPO comprised 78.5% of the total TV viewing in the region, claim reports.
Evidently, France, the UK, and Germany also hosted massive audiences with 15%, 6%, and 3% higher viewership than 2019 respectively.
It is worth noting that Iceland, which stood 4th in the contest, witnessed the largest viewing share among all markets at 99.9%.
Moreover, 11 EBU Radio organizations seemingly broadcast the Grand Final of the 65th Eurovision Song Contest.