Snapchat inks partnership with Live Nation for immersive AR concerts

Snapchat inks partnership with Live Nation for immersive AR concerts

Snap Inc., the parent company of Snapchat, has reportedly announced a new multi-year partnership with Live Nation, a renowned American venue operator, to offer augmented reality (AR) experiences at concerts and festivals.

A Snap spokesperson stated that the collaboration will help the firm elevate performances beyond screens and stages with the help of immersive, custom-built AR, powered by Arcadia, Snap’s creative studio.

Through this, attendees at select concerts, will be able to access AR experiences developed for the experience of attending an event when they open the Snapchat Camera.

As per Snap, fans at festivals will be able to try out merchandise, discover exclusive landmarks near the festival’s ground, find friends, and much more.

The announcement of the partnership was made during the Snap Partner Summit, where the firm claimed that its Snap AR is already in advanced stages.

The firm also unveiled a series of new stats for its app, with Snapchat now having a reach of more than 600 million active users monthly and 330 million active users daily worldwide.

Additionally, Snapchat is now working with over half a million developers, creators, and partners, including Twitter and Spotify. According to Snapchat, its users shared its partners’ content over 6 billion times on the app.

A Snap spokesperson explained that during the course of its partnership with Live Nation, the firm will collaborate with artists and extend their ‘creative canvas’ at concerts, while also working with some major music festivals, such as Reading and Leeds Festivals in the UK, Austin City Limits, The Governors Ball and Lollapalooza in Paris as well as Chicago.

Snap’s AR technology will be first utilized by Electric Daisy Carnival in the US next month.

The spokesperson added that the firm will continue supporting its partners with new capabilities and tools to help them reach its community while also growing their business both on and off Snapchat.

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