SoftBank partners with SES to deliver live sporting events in Japan

SoftBank partners with SES to deliver live sporting events in Japan

Leading Japanese telecom carrier SoftBank Corp. has reportedly collaborated with SES for delivering live sporting events to corporate consumers like video distribution companies and TV stations in Japan. As per the agreement, SES, using its expansive global infrastructure of fiber network and multi-orbit satellite fleets, will collect content and deliver it directly to the Japanese telecom carrier.

In offering this service, SES will utilize over 300 downlink antennas situated across the world, including those in its new facility at Stockley Park in London, and its in-house fiber network with connections to other key fiber hubs. Additionally, SES will set a new link to the fiber network of SoftBank.

Norioki Sekiguchi, the Vice President of Global Business Division at SoftBank Corp. commented that the company sees a surging demand for live sports like football, tennis, and golf as they are some of the most popular content whether viewed on broadcast TV or mobile devices. Sekiguchi added that SES’s diverse global infrastructure, as well as access to various sports content, places it in a distinctive position to help SoftBank deliver a wide variety of sports content in high-quality to its corporate consumers in Japan.

Ed Cox, the Vice President of Sales North America and Sports & Events at SES, stated that the company is pleased to partner with Softbank, the first provider SES is been collaborating and interconnecting with in Japan, with a common aim to bring enthralling content to sports fans across the nation. He added that offering content feeds primarily using fiber networks is proof of SES's ability to adapt and utilize its hybrid distribution services in the most efficient way possible to cater to the needs of the company’s partner.

For the record, SES runs the only multi-orbit satellite constellation in the world with the distinctive combination of high performance and global coverage, which includes the low-latency, commercially-proven O3b Medium Earth Orbit system.