Songclip, a fully-compliant music clips app, has recently secured $11 million in a new funding round. According to its founders John vanSuchtelen and Andy Blacker, the app is planning to use the funding in bringing more licensed music to social media. It will also ensure the development of an app with music clips as a binding feature, just like the development of smartphones with the camera feature. Mr. vanSuchtelen further added that the app is targeting towards popularizing a new media format, i.e. the short audio clip, and increasing its access across a variety of services. Songclip has raised a total funding of $23 million to date. The recent funding round was led by investor Gregg Smith, Founder of Evolution VC Partners. It also includes participation from other investors such as Gaingels, Raised in Space, Forefront Venture Partners, Michael Rubin, The Kraft Group, industry executives namely Steve Greenberg and Jason Flom, as well as the band AJR. The startup has developed an API that will enable users to search and share music when it is integrated with other apps like the video- and photo-editing apps, including PicsArt. Its API delivers music clips to increase user experiences and engagement and drive revenue. In order to bring more licensed music to the social context, Songclip will focus on tagging and clipping on its own, apart from licensing music. Moreover, it will offer tools for the music labels to safeguard intellectual property and provide data on the way people interact with music. Unlike Giphy, the development of a consumer brand is not the target of this startup company. The upcoming innovation will involve the combination of technology and human editors. As per Mr. Blacker, Songclipâ€™s CEO, the human element is highly essential in understanding the nuances of songs as well as their association.