UK-based creative music supervision enterprise, Big Sync Music, has reportedly announced that it is expanding its operations into Warsaw, Poland. With this initiative, Big Sync, which is owned by leading B2B music licensing marketplace, Songtradr, is making another addition to its global footprint.
The music supervision agency has operations in New York, Los Angeles, Paris, London, Sydney, Singapore, and Hamburg. The company, which already works with global brands such as Lipton, Unilever, and Google, was procured by the Santa Monica-based Songtradr back in 2019.
According to reports, the Warsaw-based team would be led by Michal Krajewski, Big Sync Warsaw’s Head of Music. Krajewski, as Head of Music, would be responsible for managing the location’s operations and revenues while also overseeing all client relations, and creative decisions. Krajewski would also be leading the regional team in the new territory.
Supposedly, the Warsaw team would also comprise of four highly experienced supervisors, including Mateusz Szmigiero, Piotr Cwiklinski, and Aneta Kabsa. Krajewski and the aforementioned team have successfully completed numerous projects throughout the last four years. The team also holds the accolade of having worked on several creative festivals like the Music and Sound Awards, and Konkurs Tworcow Reklamy SAR.
The team members come from agency as well as publishing backgrounds, having worked for independent agencies, networks, and directly with clients across the CEE region as well as beyond.
For the uninitiated, Poland currently holds the biggest economy within the CEE (Central and Eastern Europe) region. Big Sync Music claims that the regional market is ‘an ideal fit’ for its expansion.
Songtradr CEO, Paul Wiltshire, stated that the company has been looking to foray into the CEE region for a while now, and Poland is an ideal location. Songtradr is thrilled to grow its team within a completely new culture and effectively deliver Big Sync’s initiatives and services such a new, exciting market.