Online music streaming platform, Spotify is currently testing a new audio function in Vietnam that is designed to convince users to record voice replies to playlists. The move comes after the platform piloted the in-app podcast recording feature for users in New Zealand.
Recently, a Reddit user shared images of the function, demonstrating how users were prompted to respond to a playlist that included a voice recording that would later be published as a podcast episode.
For those unaware, on playlist displays, participants will notice a microphone icon. By pressing it, a new page will open asking them to record a vocal response to the playlist.
Once the user will press the button, they may either record everything at once or by recording numerous segments. Before publishing, users may tweak the recording, add background music, and tag the playlist.
This process is comparable to the New Zealand test, with the exception that there was a Record Podcast button on the home screen. This experiment, therefore, focuses more on providing users with a prompt if they don't already have a concept for a podcast.
Although Spotify acknowledged the test, it provided no information on the places in which the feature is available or how it intends to control these vocal reactions.
The platform continuously tests new features that will benefit users and producers in an effort to improve the user experience on the platform. It said in a statement that it is presently doing a small test of in-app audio production.
Earlier in this month, Spotify said that it had 4.4 million podcasts available on the platform and that user engagement with them has increased at a significant double digits year-on-year rate in its Q2 2022 results. In the past several years, Spotify has funded more than $1 billion in podcasting, including $84.3 million this year alone for the acquisition of podcast analytics firms Podsights and Chartable.