U.S. judge dismisses advertisers’ antitrust lawsuit against Google

U.S. judge dismisses advertisers’ antitrust lawsuit against Google

A U.S. judge has recently dismissed the antitrust claims against Google, a multinational technology company, made by a group of advertisers.

The recent ruling by Beth Labson Freeman, District Judge in San Jose, California, highlights a major decision amid the spate of antitrust cases that have been filed against the technology company over the past two years by rival companies, users, the U.S. Department of Justice, as well as State Attorneys General.

The plaintiffs such as Prana Pets and Hanson Law Firm had previously accused Google of abusing its dominance in the digital advertising space. Labson Freeman has reportedly cited that they need to clarify the market where the company maintains its monopoly. She further added that the court is also particularly concerned that their markets exclude social media display advertising & direct negotiations.

Furthermore, the plaintiffs are required to give explanations on how Google’s refusal to support the rival companies that the advertisers rely upon is an anti-competitive practice. The statement further added that the antitrust law does not require the monopolists to help the competitors survive. Moreover, the court is showing high concern that some allegations made by the plaintiffs rely on the ‘duty to deal’ theory of the antitrust, she added.

The judge has apparently set 14th June as the deadline for the plaintiffs to amend their lawsuit. Attorneys of the plaintiffs and Google did not immediately respond to requests for comments.

Over the past months, Google has been facing various claims about its dominance in the search & mobile software businesses. The initial decisions in these lawsuits are expected to be reached in the coming years. For instance, a federal judge in Texas recently heard arguments to schedule a trial in 2022 as preferred by the states that brought the lawsuit, or in 2023 as Google seeks.