U.S. diversified multinational mass media conglomerate- ViacomCBS has reportedly announced that ViacomCBS Networks International (VCNI) is reportedly acquiring Chilevisión- a Chile-based free-to-air television channel from WarnerMedia, a division of AT&T.
Notably, the deal expands VCNI’s footprint in Latin America and boosts its streaming business with a new premium content library along with a pipeline to fuel the rising demand for Spanish language content across various platforms that include Pluto TV and Paramount+. The purchase will benefit both the consumers and the partners by providing diverse entertainment options across free, pay, and premium platforms.
In addition to the above, the deal will strengthen and increase VCNI’s operations in the Southern Cone of Latin America by developing an aligned commercial, distribution, and content strategy. The acquisition will comprise Chilevisión’s market-leading free-to-air television system, that will complement Viacom’s global content offering.
Chilevisión offers wide content spanning different genres like entertainment, sports, and news, and also carries a wide production capability. In the year 2020, the channel recorded nearly 24% of the total viewership share.
The aforementioned factors along with Chilevisión’s wide network reach and a windowing strategy of its content pipeline through premium paid, and free services will provide a valuable marketing chain for ViacomCBS Network International’s streaming services across the region.
Sources close to the news claim that the operations of Chilevisión will fall under the management of Juan “JC” Acosta, the President of ViacomCBS International Studios and Networks Americas.
Moreover, the acquired firm will join the ViacomCBS Americas portfolio, which comprises of premium SVOD services, Pluto TV, Paramount+, Nickelodeon’s learning service for preschoolers, Noggin, FTA broadcaster Telefe, ViacomCBS International Studios production unit, more than 10 prominent paid TV channels, such as MTV, Nick Jr., Comedy Central, Nickelodeon, among various others.