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Digital Music LA June Wrap Up and Pictures
The second Digital Music LA event took place on Tuesday. It was a pretty lively crowd of 75 including industry professionals from labels, PR/marketing agencies, managers and professional artists. Announcements included from Bluehaze on creating fan music apps on a revenue sharing basis and a quick talk by the artist MYSELF (who also performed) on how he built a business around, well, himself.
We saw some great feedback on Twitter (follow us at @digitalmusicla and hashtag #DMLA - check out the widge on the right) and even heard about a new music app development company, Sumobox being "spawned," in the words of the founder, as a result of conversations at our May event about. Needless to say, we'll look forward to seeing their first demos soon.
Digital Music NY June Wrap-Up - uPlaya, Rockethub, Music in China and more
Over 125 representing a diverse array of music industry professionals joined Digital Music NY for the monthly business networking meet up on June 22nd. We will be posting more pictures as well as further information on the next event at www.playthemusic.biz and in the Musicdish.net newsletter. If you’re in the Los Angeles area this week, we invite you to join us for the Digital Music LA event, which will be held June 29th at 6:30 PM at the Air Conditioned Supper Club in Venice, CA.
As always, attendees of the Digital Music NY event took a few minutes to make their news announcements to the crowd including announcements from uPlaya, Rockethub, Musaic Management, Caral Lynn Hall and Dave Ahl. Here's a quick summary of the announcements and Q&A presentation on music in China.
A&M/Octone Releases MXP4 Interactive Music App for K’Naan’s “Wavin’ Flag,” Coca-Cola’s Theme Song for the FIFA World Cup
Play With It at http://tinyurl.com/knaanmxp4
Record label A&M/Octone today announced the launch of an MXP4 interactive remix app for K’Naan’s “Wavin’ Flag.” “Wavin’ Flag” is the Coca-Cola theme song for sponsorship of the 2010 FIFA World Cup, which has the largest sports fan base in the world. MXP4 is a developer of interactive music technology used by both major labels and the independent music community.
Zimbalam’s Integrated Real-time CRM and Social Media Player for Indie Artists
Zimbalam to announced that the new Zimbalam Backstage real-time CRM system and fully intergrated Zimbalam player and Facebook Widget are now live for all users (we previously did post about the CRM system). The integrated distribution and marketing system gives artists a huge advantage in selling music by integrating personalized purchase links in the player (Zimbalam automatically suggests the best music online store in the player based on the listener’s location).
The Zimbalam Backstage CRM system provides data that shows what is working best for streaming and purchase referrals. Real-time sales data from participating stores like iTunes gives the ability to understand the daily, weekly and monthly progression of sales and precisely analyze day-to-day earnings each quarter.
Artists can also customize the Zimbalam player to create an album like experience with the entire discography available in a single player. The player also acts as a marketing widget for viral distribution on social networks. There’s also a special Zimbalam Facebook widget player is also the only Facebook player featuring direct purchase links to the major online stores.
Other player features including the following:
Are the days of the “captive audience” for advertising. Television is a great example – once cable introduced us to hundreds of channels and remote controls made it unnecessary to leave the couch, advertisers had to work much harder to maintain the attention that the television program had attracted. One of the few times people actually tune in to TV with the intent of watching commercials is the Super Bowl – where advertisers are intentionally pushing the limits of creativity and humor. Still, for the first time in 23 years, Pepsi opted to NOT run a television commercial during the Super Bowl this year. With 30-second spots costing around $3 million, many would assume this was a money-saving measure – but it wasn’t. Pepsi actually increased their 2010 ad budget, but opted to shift to digital. Why? Better engagement with consumers, the benefit of a two-way dialog, and also the opportunity to more closely measure the campaign and get a real idea of the effectiveness of their investment.
Carla Lynne Hall was kind of enough to conduct a webinar on tools, services and approaches for engaging your fans and generating revenue. The slides from the webinar - Music Marketing Machine: Engage Your Fans - can be found here.
